Understand Your Customers' Voice More Deeply Than Ever Before
Understand Your Customers' Voice More Deeply Than Ever Before
Bring all open-text feedback into a single view, analyze it automatically, and prioritize actions based on impact. Less manual work, more customer insight.
Bring all open-text feedback into a single view, analyze it automatically, and prioritize actions based on impact. Less manual work, more customer insight.

Benefits
Benefits
Less manual work
No more reading through hundreds of comments or creating summaries by hand. AI categorizes feedback, ranks themes by impact, and generates automated reports.
Automated summaries
AI highlights what matters, visualizes key insights, and produces ready-made summaries for teams and leadership. You can easily explore themes, segments, or specific time periods.
Ask the AI directly
Request any summary or report directly from the AI, securely and GDPR-compliantly, just like using a general AI tool — but built specifically for your feedback data.
Deeper insights: Surface root causes
Drill into the root causes behind recurring themes or changes in your metrics. Understand what’s driving customer sentiment and why it’s shifting.
Solutions
Solutions
Tone and topic models
Get accuracy at scale without manual work. AI analyzes sentiment and topic areas, even when a single comment includes multiple emotions or themes. Everything is visualized clearly across categories and hierarchical topic structures.
Impact analytics
See what truly affects your customer experience metrics and by how much. Connect CX insights to business results and understand which themes lift or lower your scores.
AI summaries and prompting
AI turns heavy analysis into an everyday routine:
Summaries
Distill thousands of open comments into role-specific insights (leadership, support, product, sales).
Prompting
Securely prompt the AI with your own feedback data.
Examples
- Summarize Q3’s negative drivers into 5 bullets and propose 3 corrective actions.
- Explain why NPS dropped in July and which team should own the follow-up actions.
Industry-specific language models
WheelQ includes a large library of industry-trained language models that deeply understand sector-specific nuances and categories.
See all your feedback in one place
See all your feedback in one place
Combine every source of open-text feedback into a single view, analyze it automatically, and prioritize actions based on real impact. Integrate survey responses, digital channel feedback, tickets, emails, CRM data, and social media comments.
Combine every source of open-text feedback into a single view, analyze it automatically, and prioritize actions based on real impact. Integrate survey responses, digital channel feedback, tickets, emails, CRM data, and social media comments.

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Frequently asked questions
Frequently asked questions
Can I train the AI myself?
Yes. You can train both sentiment and topic models. This allows WheelQ’s AI to become even more accurate for your specific data and industry.
Can I trust the AI’s results and reports?
Absolutely. The AI categorizes feedback and analyzes sentiment reliably in seconds. You can also train and fine-tune the models to match your terminology and domain.
Can I integrate my existing feedback tools into WheelQ’s reporting platform?
Yes. Through API integrations, you can connect nearly any modern system to WheelQ and export enriched data from WheelQ into your own reporting environments.
How does impact analytics work?
The impact model considers multiple factors before calculating theme impact. It analyzes which topics appear in feedback, whether comments are positive, negative, or mixed, how frequently themes are mentioned, and what scores were given. Read more about impact analytics here (in Finnish).