Who We Are
Who We Are
WheelQ is a Finnish growth company that leverages AI and automation to collect and analyze customer feedback, and turn insights into concrete actions.
WheelQ is a Finnish growth company that leverages AI and automation to collect and analyze customer feedback, and turn insights into concrete actions.
WheelQ’s story – A driving force in transforming customer experience into action
WheelQ’s story – A driving force in transforming customer experience into action
WheelQ was born over a decade ago from a pure passion: to help organizations transition from traditional data collection to genuine fact-based leadership through deep customer understanding. From the very beginning, our goal was to build a solution that enables continuous, multichannel measurement of customer experience across the entire service journey — not just once a year in the form of a report. We wanted to provide a way to hear the customer’s voice in real time and gain a comprehensive view of the true impact of services.
We quickly identified a new, significant challenge: there was a massive amount of text-based feedback, yet using it was still manual and inefficient. We boldly embraced this challenge and became one of the first in the market to harness the power of new technology. We began developing a solution that leverages advanced artificial intelligence and text analytics.
This is captured in the name WheelQ: it represents a continuously improving model — a “wheel” — that helps our clients grow their customer understanding and create even better customer experiences for their own customers. Our service does not collect feedback solely for reports; its purpose is to generate measurable impact.
WheelQ was born over a decade ago from a pure passion: to help organizations transition from traditional data collection to genuine fact-based leadership through deep customer understanding. From the very beginning, our goal was to build a solution that enables continuous, multichannel measurement of customer experience across the entire service journey — not just once a year in the form of a report. We wanted to provide a way to hear the customer’s voice in real time and gain a comprehensive view of the true impact of services.
We quickly identified a new, significant challenge: there was a massive amount of text-based feedback, yet using it was still manual and inefficient. We boldly embraced this challenge and became one of the first in the market to harness the power of new technology. We began developing a solution that leverages advanced artificial intelligence and text analytics.
This is captured in the name WheelQ: it represents a continuously improving model — a “wheel” — that helps our clients grow their customer understanding and create even better customer experiences for their own customers. Our service does not collect feedback solely for reports; its purpose is to generate measurable impact.
Future vision: The transformative power of AI as a driver of impact
Future vision: The transformative power of AI as a driver of impact
WheelQ’s future vision is clear: to transform one-way data collection into a genuinely continuous improvement model that extends throughout the whole organization. We exist so that customer insights can guide leadership, and so that everyone in the organization can contribute to improving customer experience.
In the future, we will bring our AI technology into a new phase. It will not only analyze, but also provide increasingly intelligent and predictive recommendations — and guide actions directly into business systems. Our aim is to turn customer data into an even more powerful asset, automatically transforming feedback into optimized, measurable actions — ensuring that every step in development results in concrete and measurable improvement in customer experience.
WheelQ’s future vision is clear: to transform one-way data collection into a genuinely continuous improvement model that extends throughout the whole organization. We exist so that customer insights can guide leadership, and so that everyone in the organization can contribute to improving customer experience.
In the future, we will bring our AI technology into a new phase. It will not only analyze, but also provide increasingly intelligent and predictive recommendations — and guide actions directly into business systems. Our aim is to turn customer data into an even more powerful asset, automatically transforming feedback into optimized, measurable actions — ensuring that every step in development results in concrete and measurable improvement in customer experience.
WheelQ in numbers
WheelQ in numbers
Working at WheelQ
Working at WheelQ
WheelQ is a modern growth company shaping a future where customer insight and AI drive organizational decisions and actions. We work on meaningful challenges — helping companies listen to, understand, and serve their customers better.
We value ownership, curiosity, and genuine collaboration. Everyone has the opportunity to contribute, grow their skills, and shape their role based on their strengths. We work in a flexible, supportive environment and celebrate wins together.
If you’re looking to grow, learn, and build something that truly makes an impact — welcome to the WheelQ team.
WheelQ is a modern growth company shaping a future where customer insight and AI drive organizational decisions and actions. We work on meaningful challenges — helping companies listen to, understand, and serve their customers better.
We value ownership, curiosity, and genuine collaboration. Everyone has the opportunity to contribute, grow their skills, and shape their role based on their strengths. We work in a flexible, supportive environment and celebrate wins together.
If you’re looking to grow, learn, and build something that truly makes an impact — welcome to the WheelQ team.
